During the COVID-19 pandemic, Hayes and his family decided to make TikTok videos for fun, creating dances for several songs from his EP Country Stuff for his children, including "Country Stuff" and "I Hope You Miss Me". The TikTok video for "Fancy Like" has received more than 490,000 likes and 4,700 comments, and became a popular meme and led to the song becoming a viral hit. • Due to the COVID-19 pandemic, Hayes and his family decided to make TikTok videos for fun, creating dances for several songs from his EP Country Stuff for his kids, including "Country Stuff" and "I Hope You Miss Me". The TikTok video for "Fancy Like" has received more than 490,000 likes over 4,700 comments, and became a popular meme and led to the song becoming a viral hit.
It all started when the pandemic hit, and Walker Hayes had some unexpected downtime at home on his hands. The single, which debuted in early June, has taken social media by storm. Its catchy lyrics and TikTok dance choreography, created by Hayes' 15-year-old daughter, push the idea of an Applebee's date night. Across social media, fans, Applebee's employees and even basketball legendShaquille O'Neal have made their own rendition of the hit. The video has reached over 26 million views on Hayes' TikTok account, according to Applebee's. Hayes — who just a couple weeks ago had a mid-size TikTok presence, with videos that didn't typically rack up more than six-figure views — saw his "Fancy Like" dance video skyrocket, reaching over 4 million views in four days.
The aforementioned Lela, who is 15 years old at the time, is actuallythe eldest ofWalker Hayes's six children in conjunction with Laney Hayes, his wife. And as implied earlier, they all actually created a number of dances to various songs. Most of these videos were made possible due to the COVID-19 lockdowns.
During the peak of the Covid pandemic, Walker got to spend a lot of time at home with his family. That gave birth to the aforementioned videos on TikTok and of course the success of "Fancy Like". I mean, it's about our life, and it couldn't be more true," Hayes says.
Even more special is the fact that Lila and the rest of his kids have gotten to be a part of the song's release through making TikTok dances and watching them go viral together. Over the past couple of weeks, Walker Hayes' lyrics about Applebee's, Wendy's frostys and cheap date nights on his track "Fancy Like" have blazed up several charts. According to Billboard, the track jumped from No. 37 to No. 10 this week on the Hot Country Songs chart, earning 4.7 million streams and 22,800 sold tracks during that tracking week. With "Fancy Like" landing at No. 10, it gives Hayes his second Hot Country Songs Top 10 following "You Broke Up With Me," which went to No. 8 in 2018.
This week also marks the track's second on top of the Country Digital Song Sales chart, and it's at No. 2 on Billboard's all-genre Digital Song Sales chart and No. 51 on Billboard's Hot 100. It's also at No. 2 on Shazam's country chart and has reached the pinnacle of iTunes' all-genre Top Songs chart. Thanks to country singer Walker Hayes' song "Fancy Like", the restaurant brought back the menu item on Monday for a limited time. As far as what the term "fancy like" actually means, well, it was created by Walker Hayes and his songwriting buddies. They created it as sort of a way to mock rich people who, due to their extravagance, may have lost touch with some of the simpler pleasures in life. Pop culture references can help a brand attract attention, which is especially helpful when it needs a lift.
Sales at Red Lobster spiked the weekend Beyoncé released "Formation," a song that mentioned its food as a reward for sex. And after Taylor Swift mentioned Olive Garden in the song "nobody, no crime," from her 2020 album 'evermore,' Eugene Lee, CEO of Olive Garden's parent company Darden Restaurants, thanked her. The Applebee's campaign comes as another food brand, Jif, seizes on its own pop culture moment.
The peanut butter brand partnered with rapper Ludacris on his single "ATL Butter" for their "Lil Jif project." Ludacris can be heard mentioning "Jif" in the lyrics. The campaign also includes aTikTok challenge that requires users to do a rap duet with a mouthful of peanut butter. The viral, chart-topping "Fancy Like" song from Walker Hayes is now Applebee's' unofficial jingle. Today, the restaurant chain debuts a marketing partnership with the country singer who gave Applebee's a major boost by name-checking it in his song.
Locked down at home during the pandemic, Hayes had plenty of time on his hands so he started creating dances with his teenage daughter Lila. As the months went by, this became a hobby for them and one Sunday afternoon they came up with a dance for "Fancy Like" on their front porch. All lyrics are property and copyright of their respective authors, artists and labels. Available to stream on all major music streaming platforms, Hayes' country song has proved a huge hit. World travel All lyrics are property and copyright of their owners.
All lyrics provided for educational purposes and personal use only. All lyrics are property and copyright of their owners. Country Now offers fans extensive coverage of the country music genre. Featuring breaking news, artist interviews, exclusive, multi-platform content and much more, Country Now is quickly becoming a go-to online destination for country music fans. As months went by, creating dances became a hobby for Hayes and Lila. When he put out his Country Stuff EP this summer, the singer shared a video of the two of them dancing to the title track on his TikTok.
"I wrote it with Cameron Bartolini, Shane Stevens and Josh Jenkins. After we basically went to church in that session, we started talking about how people have these misconceptions of artists all the time. Applebee's CMO Joel Yashinsky said Hayes' song came on the restaurants radar within a week or two of the release. Shortly after, they decided to bring it back after seeing customers and fans react to that song. The restaurant posted a video of workers at a Applebee's dancing to the hit song and bringing out a steak and the $2.99 Oreo shake on TikTok . Hayes' mention of the dessert in the song gone viral on TikTok and other social media platforms led to the restaurant capitalizing on the buzz.
Due to Hayes posting a series of videos on TikTok with his children, the song sold 10,300 copies in the week ending June 17, 2021. It reached number nine on the US Billboard Hot 100 and number one on the Hot Country Songs chart, becoming Hayes' highest-charting single to date. And it is not only the likes of Walker Hayes, TikTok and Monument Records who have reaped the associated success of the song. For instance, in the chorus the singer namedrops Applebee's.
Applebee's is a very popular franchise of restaurants in the United States. And they have gone about propagating their own brandby including"Fancy Like" in advertisements and on social media. Even the ever-lovable Shaquille O'Nealgot involvedin that latter regard. These Lyrics are informational and provided for educational purposes only. No representation is made or warranty given as to their content. LyricsRoll assumes no responsibility for any loss or damage resulting from such use.
The song soundtracked a series of Applebee's commercials in 2021 featuring videos from TikTok users dancing to the song, including Hayes and his daughter. The ad was part of the restaurant chain's Celebrate Date Night Across America campaign. "For years, my wife Laney and I have been regulars at Applebee's for date night, and I've always wanted to write a song about it," Hayes said.
Walker Hayes lyrics are property and copyright of their owners. "Fancy Like" lyrics provided for educational purposes and personal use only. At country radio, "Fancy Like" is in the Top 25 as of the chart week dated Aug. 27. "Fancy Like" was viral and eventually jumped up the country music charts in the Top 10, pulling in more than 5.4 million streams on Spotify.
When Hayes posted "Fancy Like," featuring him and his daughter, Lela, dancing to the song on their porch, the video instantly reached 300,000 views, and TikTok users started uploading their own versions of the Hayes family dance. Set to Walker Hayes' hit song 'Fancy Like', TikToker's are filming themselves doing a viral dance. All lyrics are the property and copyright of their owners, provided for educational purposes only. More than many, Hayes knows what it's like to be patient with a dream. Genius is the ultimate source of music knowledge, created by scholars like you who share facts and insight about the songs and artists they love.
The song reached the top spot on Billboard's Country Digital Song Sales chart at No. 1 with 10,300 sold in its first week of release. Music video"Fancy Like" on YouTube"Fancy Like" is a song recorded by American pop music singer Walker Hayes. It was released on June 4, 2021 from his fifth EP Country Stuff via Monument Records Nashville. Hayes co-wrote the song with Cameron Bartolini, Josh Jenkins, and Shane Stevens, and co-produced it with Joe Thibodeau and Shane McAnally. That is to say that, like any wise musician these days, Walker decided to create a dance associated with the song.
However, in his case, apparently he didn't do sofor commercial purposes per se. Rather it was more of a family affair, where he came up with more than one dance video for "Fancy Like". And accordingly, it's success on TikTok took the song with it. The ad campaign includes four ads featuring the song and a compilation of some of the best "Fancy Like" dance videos from TikTok.
Walker and his daughter are also featured in the campaign. Walker Hayes never expected a song about eating Applebee's Bourbon Street Steak sandwiches and sipping a Wendy's Oreo frosty on a date to have much traction. "Fancy Like" was one of many TikTok videos he and has family had been making, including tracks from his Country Stuff EP, "I Hope You Miss Me" and "Country Stuff," to get through the pandemic lockdown together. If you've ever tried to learn a TikTok dance, you'll know that they're not the easiest!
However, 'Fancy Like' seems relatively simple and many of the moves seem to follow the lyrics in the song. And should "Fancy Like" reach No. 1 on the country radio charts, Hayes has just the plan to celebrate. "Applebee's is a restaurant I care about and a part of my love story." "It's going to be on our menu for the foreseeable future and doesn't have an end date," he said. "Walker is very happy to bring the shake back with his song, and our goal is to keep it around for a very long time."
In February, Dine Brands, the parent company of Applebee's and IHOP, launched an online-only delivery restaurant Cosmic Wings where the food is prepared at Applebee's locations. "We fancy like Applebee's on a date night, got that Bourbon Street steak with the Oreo shake," Hayes sang in the song. "The Oreo shake was one of my favorites back in the day and the power of the song brought it out of retirement," Hayes told USA TODAY. In light of the pandemic, Applebee's cut many menu items as sales plummeted, milkshakes included, according to CNN.
So we'll conclude by saying that whereas blinging may be the order of the day, country musicians, in cases such as these, tend to be relics, if you will, of a less-materialistic time. Hayes' "Fancy Like," which the Tennessee-based singer co-wrote, popped to No. 1 on Billboard's Country Digital Song Sales chart in June and popularity grew through July and August. While there is no confirmation if the song will play in the restaurants, the eatery will be offering items referenced in the song. Starting today, guests can order an Oreo Cookie Shake for $2.99, for instance.
"This song lyrically is all about date night at Applebee's and it's gone viral in a big way on social media—TikTok, Instagram and YouTube—providing great buzz for the Applebee's brand," he said, according to a transcript. With the rise in vaccinations, outdoor dining and the release of the song, the chain has seen an increase in foot traffic. Parent company Dine Brands Global reported that second-quarter same-restaurant sales for Applebee's increased 102%. Hayes, a fan of the grill and bar, says the response from fans has been a dream come true.
"For years, my wife Laney and I have been regulars at Applebee's for date night, and I've always wanted to write a song about it," he said in a statement provided by the chain. The song climbed to #1 on the Country chart on its fifth week on the tally. It was Hayes' first visit to the summit; his previous best placing was the #9 position that "You Broke Up With Me" reached. Hayes uploaded it to TikTok and it quickly became a viral sensation, reaching over 4 million views in four days. The buzz from the app helped propel the song into the top 10 of the Country chart. Featured on Hayes'newest EP,Country Stuff, the song "Fancy Like" is deeply rooted within Hayes' own story, as it was in the booths of Applebee's that his love for hiswife Laney began.
YouTubers have since shared "Fancy Like" dance tutorials, and Hayes joined Hoda & Jenna on and NBC to make their first-ever TikTok video, dancing to "Fancy Like," while he performed the song remotely. • Due to Hayes posting a series of videos on TikTok with his children, the song sold 10,300 copies in the week ending June 17, 2021. With his self-promotion on TikTok via the viral dance, he's been able to reach a whole other audience dynamic.
Hayes' TikTok video with his daughter, Lela, now has a grand amount of 1.4 million likes and, now, users are recreating the choreography. Hayes says "Fancy Like" has become such a runaway hit, he and his team have instantly focused their promotion efforts to help propel the song even higher up the charts. "There was one video with some folks who lost a child similar to the way we did," Hayes says. Hayes and his wife Laney have also weathered the loss of a child, as their seventh child Oakleigh Klover passed away soon after her birth in 2018. Most are lighthearted, fun family videos, but he says one in particular stood out to him.
As TikTok users do, several viewers of Hayes' "Fancy Like" clip started doing their own versions of the dance, and Hayes says he's watched as many as he can, often commenting on others' dances. He said there was no strategy in adding the dessert to the lyrics and had no idea "Fancy Like" would become viral. The meal, which features Cheeto-flavored wings and cheese bites, is delivered through the Uber Eats app that saw enormous growth after more people decided to have food delivered to their homes.
A shoutout on a viral song has led Applebee's to bring back this famous dessert — the Oreo Cookie Shake. The song has also peaked at #37 on the Hot Country Songs chart. In response to the song's popularity, Applebee's brought back its Oreo Cookie Shake, which was mentioned in the song and had been discontinued in the wake of the COVID-19 pandemic. The chain used the song in commercials during the late summer and fall of 2021.
Moreover, the overall success of the tune resulted in Applebee's reinstituting theOreo Cookie Shake. Anyone familiar with this drink knows that it was suspended prior considering that, like virtually all American restaurant chains, this franchise was also negatively affected by the coronavirus pandemic. As if that wasn't enough, "Fancy Like" also made it to #1 on Billboard's Hot Country Songs listing. This feat gave Walker the first no 1 song on this highly prestigious chart. This particular song is actually Walker Hayes' biggest hit to date as far as critical success is concerned.
For instance, it topped Billboard'sHot Country Songslist. In that latter regard, it performed much better than any other song he has ever dropped. "Our outlook would certainly be impacted if large areas of the country return to lockdowns or restaurant guests become uncomfortable dining out," noted CEO Peyton during Thursday's call. "Relative to 2019, Applebee's posted its best quarterly same-store sales performance in over a decade," John Peyton, CEO of Applebee's parent company Dine Brands Global, said in a Thursday statement discussing the results. "Fancy Like" and its Applebee's endorsement have also been popularized on such social media platforms as Instagram and YouTube. Moyo Adeolu is a general assignment reporter for Ad Age.
